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various clients

Role
Graphic Designer
Toolkit
Adobe Illustrator, Adobe InDesign, Figma, Adobe XD

Overview

As a graphic designer at Craft, I was responsible for creating a diverse range of design projects, including wireframes, websites, social media content, email campaigns, and print materials. I collaborated closely with the creative director and occasionally another designer to deliver high-quality work. Working alongside account managers and directly with corporate clients, I ensured client satisfaction throughout the design process. This role required handling multiple projects simultaneously, meeting tight deadlines, and maintaining a high standard of work while adapting to various brand styles and client needs.

Annual Reports

Cover of the Center for Offshore Safety 2020 Annual Performance Report: an offshore drilling rig on a blue sea under a large title.
Report spread with a portrait of the Senior Director in a red and blue circle beside a letter on a navy page.
Report page titled SPI 2 Results and Trends with a bar and line chart of incident counts and frequency.
Report spread for the Introduction, with text and a highlighted callout beside a photo of a worker on an offshore platform.
Report spread on work hours, with a stacked bar chart, a data table and a pie chart beside a photo of an offshore platform at sunset.

Email Design

Washington Examiner email: a video prompt over a photo of the Capitol dome, a subscribe button and a fan of magazine covers.
Top of the AEMPAC newsletter: a bold title, an intro paragraph and a photo of a farmer in a field.
Middle of the AEMPAC newsletter: a donor highlight with a circular portrait and a question and answer.
Bottom of the AEMPAC newsletter: a fly-in recap with a group photo, upcoming events, and a skyline illustration.

Event Design

Tall banner inviting people to text WIN for a chance to win a utility vehicle, with two past winners below.
Front template for five backlit lightbox graphics in blues with a repeating arrow pattern and the API logo.
Back template for the same five lightbox graphics: navy panels with fine yellow diagonal lines and the API logo.
Tall banner asking people to text WIN to support the U.S. equipment manufacturing workforce, over a pattern of tools.

Wireframing

Dark wireframe of the Miller and Long homepage: a headline, section navigation, a video block and a text block.
Continuation of the Miller and Long wireframe with a video block, a statement and a section with an image placeholder.
Lower half of the Miller and Long wireframe: awards carousel, a logo ticker, a contact form with a map and the footer.

Social Media

Social graphic: international nameplate dealers were responsible for 55 percent of new vehicle registrations in the U.S., beside an illustration of a car sale at a charging station.
Halloween social graphic on a dark blue spooky background: Congress' trick on consumers is a treat for unions.
Social graphic: international automakers have increased their U.S. production volume by nearly 82 percent in the past 25 years, over an illustration of an assembly line.
Light blue version of the Halloween graphic: Congress' trick on consumers is a treat for unions, with a row of workers and a blue car.